Week 4 Questions

What is an IP Address? What is it’s main function?

An IP address is how information gets to computers. It is the basic communication language or protocol of the internet. It can also be used as a communications protocol in a private network.

What is Web 2.0, how does it differ from 1.0?

Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the internet. Web 2.0 differs from 1.0 because web 1.0 is one way published and we don't get involved. Web 2.0 is where we get involved in the internet.

What is Web 3.0?

Web 3.0 is the term given to describe the evolution of web usage and interaction among several separate parts. Web 3.0 will transform the web into a database, search for information using different medias and will use the concept of tagging to build information about people.

Describe the different methods an organisation can use to access information

The different methods that an organisation can use to access information are the:

1. Intranet: an internalised portion of the internet protected from outside access, that allows an organisation to provide access to information and application software to only its employees

2. Extranet: an intranet that is available to strategic allies

3. Portal: a website that offers a broad array of resources and services

4: Kiosk: a publicly accessible computer system that has been set up to allow interactive information browsing

What is eBusiness, how does it differ from eCommerce?

eBusiness is the conducting of business on the internet, while eCommerce is the buying and selling of goods and services over the internet

List and describe the various eBusiness models? (Hint: B2B)

There are four eBusiness models:

1. Business to Business: applies to businesses buying from and selling to each other over the internet

2. Business to Consumer: applies to any business that sells its products or services to consumers over the internet

3. Consumer to Business: applies to any consumer that sells a product or ser ice to a business over the internet

4. Consumer to Consumer: applies to sites primarily offering goods and services to assist consumers interacting with each other over the internet

List 3 metrics would you use if you were hired to assess the effectiveness and the efficiency of an eBusiness web site?

If I was hired to assess the effectiveness and efficiency of an eBusiness web site I would use the following metrics:

1. Cookie: a small file deposited on a hard drive by a website containing information about customers and their web activities

2. Click through: to count the number of people who visit a site of the advertiser

3. Banner ad: advertises the products and services of another business, usually another dot-com business

Outline 2 opportunities and 2 challenges faced by companies doing business online?

Two opportunities of doing business online are: it is highly accessible as it operates 24 hours a day, 7 days a week and it has increased convenience because it automates and improves many of the activities that make up a buying experience.

Two challenges of doing business online are: increasing liability because internet commerce law us vaguely defined and varies country to country and consumer protection because consumers must be protected against unsolicited goods and communication, illegal and harmful goods, insufficient information, invasion of privacy and cyber fraud

All answers came from Business Driven Information Systems (Baltzan, Phillips, Lynch, Blakey)